Insights

6 reasons why direct mail is effective

With digital marketing gaining popularity and overshadowing conventional, physical marketing methods, proponents of these digital alternatives pointed to a range of reported benefits. Digital marketing has quickly asserted itself as the sleek, shiny way to get more marketing bang for your buck, from enhanced analytics to better ROI potential. However, in 2020, those statements are

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Digital Marketing in 3 Dimensions: Content Marketing, Social Media Marketing, and SEO & Google ADs

Digital Marketing in 3 Dimensions: Content Marketing, Social Media Marketing, and SEO & Google ADs

Why Content Marketing?  Build brand identity: Be it your logo, your posts, or your website, or your tagline. These are all part of your brand and content marketing allows you to optimize your brand such that people will remember and follow for more. Create audience engagement: Do you want to communicate with your audience? You

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