Folliderm
Every organization has distinct needs and goals. Scroll down to see the case study of Folliderm.
Scroll downFolliderm
Brief
Folliderm is an international standard hair transplant and skin clinic in Nepal that provides the most advanced Direct Hair Transplant in Nepal along with other hair and skin care services facilitated by certified medical experts.
Challenge
Brand Activation
To establish trust as a Hair Transplant Expert in Nepal
To aware people of HT and its possibility in Nepal
To incite conversations and increase enquiries
To bring actual footfall to the Clinic
To streamline advertising with health related policies of FB & Google
About the client
Folliderm is an international standard hair transplant and skin clinic in Nepal that provides the most advanced Direct Hair Transplant in Nepal along with other hair and skin care services facilitated by certified medical experts.
They did a great
Job in SEO and PPC
“Digital Gurkha helped us launch our Digital Campaign, and helped generate leads through Social Media ads and retargeting. They did a great job in SEO and PPC advertisement. It has been a pleasure working with them for 2 years”
- Dr. Pramod Agrawal, Folliderm Clinic
The Strategy
PPC Ads A/B Testing
Different PPC Ads were run with different titles and descriptions. We figured out “Hair Transplant Cost” gets more attention and clicks from the customers
Remarketing
People who engaged with our posts and the people who read our blogs were retargeted through Social Media which made sure we had an audience group who were constantly aware of the brand.
Geo-fencing
We figured out the kind of people that would be interested in Hair Transplant and could afford it if they lived in specific areas. We created a geographical polygon based on such areas and targeted the audience accordingly.
Lookalike
Once we had an initial set of audience that interacted with our campaigns and the people who actually got the Hair Transplant, we created Lookalike audience based on that data which helped us reach more relevant people
Landing Page Creation and Lead Nurturing
To ensure there is web traffic as well and also to inform people detailly we created a separate landing page for enquiries and consultation. It was made conversion centric and also allowed people to search for more information. People that went to the landing page were retargeted and followed up by the marketing team thoroughly. Since we realized that people didn't always fill the form for themselves but also their relatives and friends who would be interested in service we customize the page accordingly.
Message Campaigns
As filling the form required longer time and the audience had higher resistance we opted for message campaigns when quick enquires where needed.
International Advertising
We realized that Hair Transplant in Nepal is an affordable option compared to the global scenario thus we wanted to attract international customers and it did work. People who were planning for vacations in Nepal or simply looking for a good and affordable HairTransplant were targeted through Google PPC Ads. We run the advertisement in over 75 countries with an average click through rate of 27.54% and as high as 100% in several countries. This generated a lot of international inquiries which eventually converted to the customer of Folliderm’s Hair Transplant Service
Avenues Used
The Outcome
Let us show you what we have achieved. And, let us assure you that we will help you build and scale to the maximum of your potential.
27,001,021
Total Paid Impression
66,854
Total Website Visits
24,145
Video play actions
1,711
On-Facebook leads
4,171
Message leads
75+
No of countries and were run