Folliderm

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Client Name

Folliderm

Date

2019

Services

  • Website Optimization

  • SEO

  • Google My Business

  • Content Marketing

  • Display Advertisement

  • Social Media Marketing

Brief

Folliderm is an international standard hair transplant and skin clinic in Nepal that provides the most advanced Direct Hair Transplant in Nepal along with other hair and skin care services facilitated by certified medical experts.

Challenge

  • Brand Activation

  • To establish trust as a Hair Transplant Expert in Nepal

  • To aware people of HT and its possibility in Nepal

  • To incite conversations and increase enquiries

  • To bring actual footfall to the Clinic

  • To streamline advertising with health related policies of FB & Google

About the client

Folliderm is an international standard hair transplant and skin clinic in Nepal that provides the most advanced Direct Hair Transplant in Nepal along with other hair and skin care services facilitated by certified medical experts.

They did a great
Job in SEO and PPC

“Digital Gurkha helped us launch our Digital Campaign, and helped generate leads through Social Media ads and retargeting. They did a great job in SEO and PPC advertisement. It has been a pleasure working with them for 2 years”

- Dr. Pramod Agrawal, Folliderm Clinic

The Strategy

  • PPC Ads A/B Testing

    Different PPC Ads were run with different titles and descriptions. We figured out “Hair Transplant Cost” gets more attention and clicks from the customers

  • Remarketing

    People who engaged with our posts and the people who read our blogs were retargeted through Social Media which made sure we had an audience group who were constantly aware of the brand.

  • Geo-fencing

    We figured out the kind of people that would be interested in Hair Transplant and could afford it if they lived in specific areas. We created a geographical polygon based on such areas and targeted the audience accordingly.

  • Lookalike

    Once we had an initial set of audience that interacted with our campaigns and the people who actually got the Hair Transplant, we created Lookalike audience based on that data which helped us reach more relevant people

  • Landing Page Creation and Lead Nurturing

    To ensure there is web traffic as well and also to inform people detailly we created a separate landing page for enquiries and consultation. It was made conversion centric and also allowed people to search for more information. People that went to the landing page were retargeted and followed up by the marketing team thoroughly. Since we realized that people didn't always fill the form for themselves but also their relatives and friends who would be interested in service we customize the page accordingly.

  • Message Campaigns

    As filling the form required longer time and the audience had higher resistance we opted for message campaigns when quick enquires where needed.

  • International Advertising

    We realized that Hair Transplant in Nepal is an affordable option compared to the global scenario thus we wanted to attract international customers and it did work. People who were planning for vacations in Nepal or simply looking for a good and affordable HairTransplant were targeted through Google PPC Ads. We run the advertisement in over 75 countries with an average click through rate of 27.54% and as high as 100% in several countries. This generated a lot of international inquiries which eventually converted to the customer of Folliderm’s Hair Transplant Service

The Outcome

Let us show you what we have achieved. And, let us assure you that we will help you build and scale to the maximum of your potential.

  • 27,001,021

    Total Paid Impression

  • 66,854

    Total Website Visits

  • 24,145

    Video play actions

  • 1,711

    On-Facebook leads

  • 4,171

    Message leads

  • 75+

    No of countries and were run