Hard
Rock

Every organization has distinct needs and goals. Scroll down to see the case study of Hard Rock.

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Client Name

Hard Rock Cafe, Nepal

Date

2019

Services

  • SMS marketing

  • Social Media Marketing

  • Display Advertsiment

Brief

With venues in 75 countries spanning 259 locations that include owned/licensed or managed HOtels, Casinos, Rock Shops and Cafes - Hard Rock International is one of the most globally recognized companies.

Challenge

  • To launch Digital campaign for Job Fair Event

  • To fill positions for more than 50% of the job openings

  • To maintain footfall throughout the event

About the client

With venues in 75 countries spanning 259 locations that include owned/licensed or managed HOtels, Casinos, Rock Shops and Cafes - Hard Rock International is one of the most globally recognized companies.

It’s been
An Absolute Pleasure

“We can’t thank DIGITAL GURKHA enough for their services. Their knowledge, commitment and communication is impeccable. They have become our invaluable partner and advisor on effectuating our digital marketing strategy. our special thanks to Ullekh and Sapana for their immense support. it’s been an absolute pleasure.”

- Abhishek, Hard Rock Cafe

The Strategy

  • Rocking Our Message & promoting brand values

    They say to teach a fisherman you must know fishing and with the Hard Rock job fair we made sure that we were speaking rock ! The message included about the hiring requirements while stating why people would be interested to be part of the team.

  • Retargeting through FB & SMS

    Once we had people interacting with us on our event, we made sure to reach them again through retargeting. And a day before the event, we reached the people through SMS which had 90%+ open-rates.

  • Consistent Messaging

    To ensure that people felt that HRI is truly a global brand and not some “wannabes” we designed banners and standees to be placed at the event. It portrayed the brand, its values and some of the memorabilia.

The Outcome

Let us show you what we have achieved. And, let us assure you that we will help you build and scale to the maximum of your potential.

  • 1.1M

    Facebook Ads Impression

  • 3.8M

    Display Ads Impression

  • 65%+

    Recruited Rate