Hongshi
Every organization has distinct needs and goals. Scroll down to see the case study of Hongshi.
Scroll downHongshi
Brief
Hongshi Shivam cement, a joint venture of Shivam Group and China’s Hongshi Cement, is the largest producer of cement in Nepal producing 6000 metric tons daily with its first smoke and dust free factory in Nepal
Challenge
Activate the brand digitally
Promote brand linking it with safety, quality and one of a kind
Get people to interact and engage with brand
Reach maximum people through social media and Google network
About the client
Hongshi Shivam cement, a joint venture of Shivam Group and China’s Hongshi Cement, is the largest producer of cement in Nepal producing 6000 metric tons daily with its first smoke and dust free factory in Nepal
Digital Gurkha
Did a great Job
“Digital Gurkha did a great job launching our Digital Campaign with creative and result oriented work.”
- Sampada Dwivedi, Hongshi Shivam Cement
The Strategy
Consistent Brand Presence Across Different Platforms
We leveraged Facebook, Instagram, Google Display Ads and Youtube to market Hongshi Cement and insured that a consistent message was spread across these platforms. With a targeted audience group and a high budget we made sure that the creatives were finding way to as many Netizens as possible. The adverts were changed regularly to spread different messages
Page Like Campaigns
Once we had a grasp of our audience and started our social and google advertisements, simultaneously a page like campaign was run capturing the people who interacted with the adverts. The page now boasts more than 50k likes with a loyal audience base that interact consistently
Photography and VideoGraphy
To ensure that we had high quality real time images to be promoted digitally, we started off with a photography and videography session of their factory. The cement factory is the biggest in Nepal and the only smoke and dust free factory in Nepal. The fully automated plant was also a big feature which ensured Hongshi Cement had the highest of quality. We tried to capture the essence of the factory, production process and quality assurance process. These were later promoted on social profiles as well as used for creative visualization.
Campaign Building : User Generated Content
Realizing that to create lasting impact advertisements would not only be enough we launched a campaign named “Mero Ankha Ma Nepal” which required users to send their creative content showcasing their perspective on Nepal. The campaign had a total cash prize worth 245,000 and to ensure that we had maximum participation we incorporated: Video Marketing of Pillar Video, Influencer Marketing of Contest, Social and Display Advertisement and Mini Engagement pertaining to the campaign. The campaign was finished off with an award ceremony
Engagement campaigns
As we started off with hongshi cement, we regularly ran engagement campaigns that revolved around construction, construction materials, guidelines as well as hongshi cement. This made sure that there was a consistent group of followers that regularly interacted with the brand on social media. Prizes were also given on some of the engagement campaigns which attracted more people to participate in such posts
Influencer Marketing
2019 saw a massive increase in the influencers promoting different brands and we wanted to leverage it for Hongshi as well. Thus, to promote our Campaign “Mero Ankha Ma Nepal” we collaborated with different influencers who were professional actors, models, food bloggers, as well as professional vloggers. The influencers were selected as such that they themselves would enjoy participating in the event while enticing their loyal fan following to do the same as well. We chose a professional vlogger as our main influencer which made sure that we had a lot of creative people pitching in their take on Nepal. Also, we promoted the campaign on different pages that had high reach and very high engagement.
Avenues Used
The Outcome
Let us show you what we have achieved. And, let us assure you that we will help you build and scale to the maximum of your potential.
1M
Total Video Ad Impressions
4M
Total Facebook Video Ad views
32M
Total Display Ad Impressions
13M
Total Facebook Ad Impression
46M
Total Impression
67,935
Total Page Likes