IIMS
College

Every organization has distinct needs and goals. Scroll down to see the case study of IIMS College.

Scroll down

Client Name

IIMS College

Date

2019

Services

  • Search Engine Optimization

  • Social Media Marketing

Brief

Established in 2010, by enthusiasts & educationists, the ‘IIMS Education Foundation Pvt. Ltd.’ has long established its roots in Nepalese educational sector by promoting a wide variety of quality educational services.

Challenge

  • To rank IIMS as one of the best college for higher studies in Nepal

  • To have an engaging social media while providing accurate information to the existing students

  • To promote the courses available at IIMs and portray it as the best choice through google and social.

  • To generate consistent leads during the Admission Period through different platforms

  • To promote other ECAs at IIMs and portrary IIMS is where “learning meets fun”

About the client

Established in 2010, by enthusiasts & educationists, the ‘IIMS Education Foundation Pvt. Ltd.’ has long established its roots in Nepalese educational sector by promoting a wide variety of quality educational services.

Tools Used

  • SEMRush
  • Google Search Console
  • MOZ
  • Google Analytics
  • Google Adwords
  • Reddit Keyword Research
  • Ahrefs
  • Facebook Business Suite
  • Buffer

The Strategy

  • Website Revamp and On Page Optimization

    We first revamped the website which was mostly cluttered, unorganized and not so “SEO-friendly”. Along with our partners, we were able to create a structured website that would help it rank better as well as give the branded vibe.

  • Content Marketing through blogs

    Different blogs were published on a regular basis which revolved around the courses but in a way that any student would find useful. Blogs like “What to do after BBA in Nepal” , “Why study BHM in Nepal” were written and marketed for primarily value giving as well as to get ranked.

  • PPC advertisements for course

    As people were searching for higher study courses, we ran PPC advertisements in the admission time for all available courses which directed people to the landing page that would provide more information regarding the admission process & offered courses along with a form attached to capture the student details.

  • Promoting “International TieUps”

    IIMS has several international tie ups for different courses and we promoted it to showcase that you can get an international level degree at Nepal itself.

  • Social Presence with Friendly Brand Tone

    With IIMS we made sure that we were active socially trying to provide information as well as capture the context. Pop Culture was also focused to engage the audience base. Overall, we made sure that any student who would see the brand in Social Media felt that it would be relatable to them.

  • Running Micro Campaigns

    Pertaining to the different events that happened at IIMs we promoted the brand’s social media accordingly by planning an entire campaign around such events. The yearly Sports Festival, IIMS Fest were some of the events that we built and ran campaigns.

The Outcome

Let us show you what we have achieved. And, let us assure you that we will help you build and scale to the maximum of your potential.

  • 2M

    Total Reach

  • 16M

    Total Impression

  • 2,586

    Total Leads

  • 17,000/mo

    Total Website Visits