IIMS
College
Every organization has distinct needs and goals. Scroll down to see the case study of IIMS College.
Scroll downIIMS
Brief
Established in 2010, by enthusiasts & educationists, the ‘IIMS Education Foundation Pvt. Ltd.’ has long established its roots in Nepalese educational sector by promoting a wide variety of quality educational services.
Challenge
To rank IIMS as one of the best college for higher studies in Nepal
To have an engaging social media while providing accurate information to the existing students
To promote the courses available at IIMs and portray it as the best choice through google and social.
To generate consistent leads during the Admission Period through different platforms
To promote other ECAs at IIMs and portrary IIMS is where “learning meets fun”
About the client
Established in 2010, by enthusiasts & educationists, the ‘IIMS Education Foundation Pvt. Ltd.’ has long established its roots in Nepalese educational sector by promoting a wide variety of quality educational services.
Tools Used
The Strategy
Website Revamp and On Page Optimization
We first revamped the website which was mostly cluttered, unorganized and not so “SEO-friendly”. Along with our partners, we were able to create a structured website that would help it rank better as well as give the branded vibe.
Content Marketing through blogs
Different blogs were published on a regular basis which revolved around the courses but in a way that any student would find useful. Blogs like “What to do after BBA in Nepal” , “Why study BHM in Nepal” were written and marketed for primarily value giving as well as to get ranked.
PPC advertisements for course
As people were searching for higher study courses, we ran PPC advertisements in the admission time for all available courses which directed people to the landing page that would provide more information regarding the admission process & offered courses along with a form attached to capture the student details.
Promoting “International TieUps”
IIMS has several international tie ups for different courses and we promoted it to showcase that you can get an international level degree at Nepal itself.
Social Presence with Friendly Brand Tone
With IIMS we made sure that we were active socially trying to provide information as well as capture the context. Pop Culture was also focused to engage the audience base. Overall, we made sure that any student who would see the brand in Social Media felt that it would be relatable to them.
Running Micro Campaigns
Pertaining to the different events that happened at IIMs we promoted the brand’s social media accordingly by planning an entire campaign around such events. The yearly Sports Festival, IIMS Fest were some of the events that we built and ran campaigns.
Avenues Used
The Outcome
Let us show you what we have achieved. And, let us assure you that we will help you build and scale to the maximum of your potential.
2M
Total Reach
16M
Total Impression
2,586
Total Leads
17,000/mo
Total Website Visits