Social Media Marketing in Nepal

social media marketing

“Social Media”, I asked a few of my friends what might be the first thing that comes to mind when I say those words and surprisingly, everyone had the same answer, “Facebook”. So, I was very curious that out of 212+ active social media platforms, why Facebook? And with a bit of research, I found out that as of June 2017 there are 64 Lakhs Nepali people on Facebook making it the King of social media in Nepal at 91.6% penetration followed by Twitter at 2.4%, Instagram at 2.22%, YouTube at 2.22% and so on.

So, where am I getting at with all these stats and figures? My point being, social media marketing has undoubtedly become the perfect marketplace for your business because all your potential customers are here, why should your marketing be somewhere else?

Social Media has grown faster than the Internet itself making it the fastest growing trend in the history of the world and with this, marketing strategies are changing concurrently.

Here we will discuss about the complete scenario of Social Media Marketing in Nepal.

Various companies in Nepal like clothing, handicrafts, accessories and many more are solely based on social media and mainly on Facebook and Instagram. So why not twitter? After all, it is the second most used platform. The answer is pretty simple. Twitter has less engagement rate and content are a lot less infographic as compared to the other two mediums making it less convenient to use for marketing. 

Let’s look at a few examples of companies that have done an amazing job with social media. The first company that comes to my mind is Urban Girl.

social media marketing.

They started out as an accessories shop on Facebook and now have branched out to cakes, clothing and have their own shop and a website. With over 5 Lakhs like on Facebook, and Similarly Sasto Deal is the second company that comes to my mind. Now I know, they are a well-established company but, Have you looked at their social media? It’s pretty amazing, filled with engaging content and not to mention stunning graphics.

social media marketing in nepal

There are also other stores like NewMew, Saja Deal that are based completely on Social Media and still doing a good business.

Since we have now settled that Social Media and Social Media Marketing in Nepal certainly has its scope, let’s talk about all the benefits your business can achieve by using Social Media and Social Media Marketing in Nepal.

Five ways your business could benefit from Social Media and Social Media Marketing in Nepal:

1. Brand awareness:

If your potential customers do not know you exist, they will not shop with you. It’s as simple as that. Statistically, 70 % of the business-to-consumer marketers have acquired customers through Facebook.  And 91% of brands are using more than one social media platforms. Joining tons of groups relating to your product, industry and customer base will certainly help influence customer to check out your business.

2. Targeting and retargeting your potential customers:

Unlike traditional marketing where you hope your advertisement will reach your customers, Social Media Marketing ensures that only your potential customers with get your ads. How? Facebook ads, for example, allows you to target users by things like their interests, purchase history, age, pages they have liked and many more. Now, these people are more likely to convert into customers.

3. Cost-Efficient:

Social Media marketing is possibly the most cost-efficient way of marketing. Signing up on social media is free and any paid promotions you decide to invest is relatively low . While using paid advertising on social media, always start small to see what you should expect and keep track if you are getting Return of your investment or not. If not, you are probably targeting the wrong customers, using the wrong marketing channel, using the wrong marketing campaign for your business or even all of the above.

4. Better customer service:

It is easier than ever for you to reach your customers and vice versa. Since you can interact with your customers on a one-to-one basis on social media which creates brand loyalness after all who wouldn’t prefer personalized response rather than an automated one. Every customer interaction may it be a question, query or a complaint that allows you to personally interact with your customers and get their feedback on different products or services.

5. Social Media to boost your site’s SEO

Sharing the content of your website on your social media and targeting that content to your potential customer can increase your site’s traffic.  Search engine crawlers know which page is getting more traffic which is also one of the biggest factors for ranking on various search engine.

Since we can all agree on how social media is effective for any business, let’s now focus on how to handle the social media for your business that creates more reach and engagement.  Here, I will talk about four simple tips and tricks that you can incorporate into your business page on social media.

Social Media Tips and Tricks

1. Different Social Media strategies for different platforms :

Some people are not at all aware that different social media requires different strategies to handle them. For eg: It is a very good strategy to use hashtags under your picture on Instagram however on Facebook that is not going to make any difference.

2. 80/20 rule :

What is 80/20 rule? People use social media to be social and not to be subjected to your business pitch. So, the golden rule of social media is 80% interesting, shareable content that provides value to your customers. 20% is your brand’s content. In this case, make sure to integrate a persuasive call-to-action that inspires your audience to learn about your company. It can someday possible lead to conversion.

3. Posting frequency on social media :

If you post too frequently on social media, your post might overcrowd people’s feed and might end up unfollowing you. However, if you post too infrequently, your audience will forget that you exist and your business can quickly fade away. So, what should you do? Different social media have different preference on up to what frequency you should preferably post. For Facebook, 1 post is suggested per day and if you post more than that, your reach will be decreased as compared to one post. For Instagram, 1-2 post per day is suggested and 3 posts per day are considered too high.

digital media marketing info-graphics

4. Analyze your past content and data to improve your content:

If you are not analyzing the performance of your past content or following the data like what time your audience is more active, how are people finding your account, etc. then you are doing it all wrong. Since in the context of Nepal we are talking about Facebook and Instagram, you can simply use Facebook Analytics or Instagram Analytics. Similarly, these tools provide various features to optimize your social media like Scheduling your posts, etc.

In the context of Nepal, there are various problems that may arise in the context of Social Media Marketing. And according to my research, the biggest problem is the International Payment Gateway. Now as much as we would like to reach our audience organically (without having to pay any money). The organic reach of social media mainly Facebook and Instagram have decreased astonishingly as presented in the graph below:

facebook page organic reach

International Payment has now become a need for Social Media Marketing in Nepal. In spite of the need for International Payment service in Nepal, any international payment from Nepal is deemed illegal by Nepal Rastra Bank. So, here I have discussed a few methods by which international payment is achievable in Nepal.

International payment from Nepal

While doing social media marketing in nepal arises little bit of problem while doing payment. Since an agency/ freelancer must have trusted medium and governemental permission for the payment.

– Payoneer:

Payoneer is a financial service company and digital payment service-provider. It has roughly four million users in more than 200 countries. The Payoneer account can be set up from Nepal absolutely for free. For this, you will have to apply for the card from “”.

Pioneer deducts 30$ from your account yearly as part of activating and using Payoneer. So, how can you add money to this account from Nepal might be another question? There are quite a few ways to do this. If you already have international clients, they can directly deposit in your Payoneer account. If this is not the case, you can ask help from your friends/ family who have Payoneer account to transfer funds to your account. For more information, go to””.

– Ads manager by Act 360:

Ads manager by Act 360 provides an easy way to run ads in Nepal. It makes it easier since all charges for using Ads manger is processed in Nepalese Rupees. It also gives complete transparency of data and full control to start, pause or resume the ad anytime you want. Payment is only available using Khalti (online payment service of Nepal) or Khalti partnered banks to run the ads.


– Digital Marketing agencies:

Digital Marketing agencies specialize in Social Media Management and usually provide International Payment service. Companies like Digital Gurkha, Social Aves, ads. Etc have been providing a complete Social Media Marketing packages. From providing Payment service to boosting your post or page as per your desired outcome, these agencies can make your life a lot easier.

– Friends/ Family with International Credit Card:

There are two ways this can go. If you are looking for a short-term plan, then you can simply use their card for marketing. However, if this is something you are constantly in need of, then you can simply ask them to make a PayPal account for you. You can either give the deposited amount to their friends/ family here in Nepal they regularly send money to or if you have international clients, they can directly deposit fund to your account.

– Using different groups on social media

There are various groups on social media like “Entrepreneurs for Nepal” on Facebook. Here you can find freelancers that provide an international payment gateway. However, in this method, the charge may subject to individual preference. As per my research, some freelancers charge 20-25% of the total cost for advertisement while others may charge Nrs 132 per $1.

No matter what channel you choose for international payment, you need to pay a certain amount of service charge. Even just for using the card and in some cases extra amount for boosting. The charges also vary as per the medium you are using.

Some agencies or freelancers charge 20-25% of the total amount spent. While there are some that charge up to 40% of the total amount used which I think is ridiculous.  Although not all these methods provide complete and easy methods for payment, there is only much an individual can do when the whole International Payment is illegal in Nepal. Now that I think about it, even this blog could get me in trouble!

Conclusion – Social Media Marketing in Nepal

We can lastly conclude how fast Social Media has grown and with this Social Media Marketing in Nepal has also taken a huge leap. Different small-scale organizations are still operating fully dependent on Social Media. Which in context of Nepal as seen is mostly Facebook and Instagram.

Proper use of Social Media Marketing can Increase your brand awareness, brand loyalty, a better reach of customers and many more. Maintaining basic rules or techniques for social media like the frequency of posting on social media, the 80/20 rule and various other rules that I have mentioned above could be of great help to kick-start your social media campaign.

Internet Marketing in Nepal faces a tremendous problem as International payment from Nepal is illegal.  With Facebook decreasing its organic reach so that the users do not choke with sales and promotion pitch from different businesses, boosting has become a necessity to thrive your business. Different organizations have been using different techniques for the payment gateway. However, several ways as discussed above includes charges ranging from 20-40% as per the total marketing cost just to use the card.

Ultha Niraula

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