Digital Marketing has been a hot topic all over the world for some years now, and the hype only seems to be increasing as days pass by. However, despite the hype, you may not know about Digital Marketing or why you need to become a digital marketer.
If you are confused about what Digital Marketing is, and you have been meaning to find out the benefits it offers, and how to learn it, then this blog will walk you through how to learn Digital Marketing in Nepal along with the benefits it offers.
Why it is important to learn Digital Marketing?
It’s so frustrating when you have been running a business for a long time, and yet the business which only started last year has already surpassed you in terms of revenue and brand.
It’s like everyone only wants to buy from your competitor, despite you having a better product and longer experience. What could have gone wrong?
Once you heard your competitors talking about how great Digital Marketing has been in growing their business in such a short period. Ever since then, you have lost your sleep, you keep on thinking about what Digital marketing is and how it has been able to make your long experience in the industry invalid.
Well, the good thing is you are not the only one losing sleep thinking about what Digital Marketing is. But the bad thing is your competitors already know about it and have been using Digital Marketing to convert your old customers into their new customers.
But, Hold on. That’s not the end of your business venture because the best part of all of this is that Digital Marketing is learnable. Digital Marketing is a skill, and you can learn that skill which can help you get your old customers back, and earn yourself new customers.
You may be thinking “Digital Marketing sounds like an IT program, maybe I need to write codes and learn difficult words and terms.” Another good news, you don’t need to learn any programming language, and if you have ever used social media before, then you may even have already been introduced to Digital Marketing.
But is Digital Marketing only for business people, is it a skill that a normal person can earn a living from? Another good news is, Digital Marketing is for every person; be it people who have a business, people who are students and want to earn a great income, or people who want to keep on travelling and earn as a freelancer.
It seems like there is no end to good news when it comes to Digital Marketing, and you never say “no” to good things. So let’s dive deep into 7 reasons why you should learn Digital Marketing.
But before listing the benefits to you, let’s look at the present situation and scope of Digital Marketing in Nepal and what the future holds for this industry.
As the internet evolved, so did the people who used it. It created a wave across the world as nearly 5.03 billion people use the internet today– which is nearly 63.1 per cent of the world’s total population.
The number of internet users in Nepal isn’t as high as compared of the world, with nearly 11.51 million having access to the internet which is almost 38.4 percent of the total population. However, the number of people using the internet has increased tremendously in recent years by a whopping 7.7% between 2022 and 2021.
At present, the scope of Digital Marketing is excellent. As most businesses are online, the demand for Digital Marketers has increased tremendously. Every Digital Marketing agency is searching for people with skills in Online Marketing.
On top of that, the demand for Digital Marketing is only increasing as the number of people going and shopping online is only skyrocketing, and that’s the reason why Digital Marketing has a huge scope for businesses, jobs, and freelancers.
Especially since the COVID-19 epidemic, digital marketing is now a requirement. In theory, it is one of the best methods to connect with your target audience while they are cooped up at home and spending a lot of time online.
This has expanded the range of employment available in digital marketing. Companies require digital marketing specialists and professionals to operate efficiently, which is driving up the demand for labour.
7 Benefits of Learning Digital Marketing
- Global Reach:
If you are a dreamer, then making your brand international must have crossed your mind. Gone are the days when businesses were operated domestically, Digital Marketing allows your brand to go global. In simple words, Digital Marketing allows your business to be the next Nike.
Imagine a foreigner in the UK sitting on his couch, and ordering your product. That’s the power of Digital Marketing. Your marketing is not only limited to a single country, and to individuals of that country but people living in every corner of the world with a mobile in their hand with an internet service.
- No more bullies:
In the past decade, it was always big brands and organizations that had crushed the dream of different small businesses. The market was not fair to small and new businesses as it was always big businesses that had the capital and manpower to promote their brand.
However, with Digital Marketing the playing field has been leveled to a certain extent. Now, even a small business can promote its brand, and share its content, and vision with the world without worrying about what a big brand will do.
As long as your content is informative and client-oriented, your brand will be valid, and in some cases, even topple the big boys without spending as much as they do.
- Freedom:
Suppose, you are at Pokhara, having a great vacation, getting wasted, and going crazy. In the middle of it, you get a call from your boss ordering you to get back to the office by tomorrow, as there has been an emergency.
Blimey, your vacation has been cut short. You have to drag yourself back to your office the next day, and that’s one of the most depressing things to do.
However, if you have Digital Marketing skills in your arsenal, then you can be your boss. With only a laptop, you can earn as much or even more than what you would earn if you work in a company. So, one of the main reasons why Digital Marketing is to have freedom and enjoy your time for yourself rather than working for others.
- Influencer:
Most of the time, when a person learns Digital Marketing, he/she inevitably creates a personal brand. Because the popularity of a business grows along with the personal brand, most Digital Marketers are active on social media and try to build a personal brand.
Apart from the fact that a personal brand can fuel your business, it can also build authority in the market. Simply, your opinions and views on your industry will carry weight, and you will be regarded as a leader in your market space.
For instance, if you are a financial instructor, your views on the economic situation of the nation will carry weight, and people will come up to you, listen to you, and make their economic decision based on that.
- Outrageous Demand for Digital Marketers:
It’s really difficult to find a job, and on top of that, if you find a job opportunity, the pay is too low. That’s the reason why most youngsters are leaving the country for better opportunities and heavy checks.
However, most students in Nepal focus on academics (which is not bad), rather than skill, and that is the main reason why youngsters can’t get jobs or better pay.
But Digital Marketing is an industry where companies are always on the hunt for talented and skilled Digital Marketers. Granted, the pay is alright in the beginning, but the checks only get better and bigger once you are immersed in the industry.
- Diversity:
Maybe you always loved to draw something on paper; you have been a good artist. Or you have always loved to research some information on the internet, or maybe you have always preferred to write.
There is everything for you in Digital Marketing. If you are interested in art, maybe Graphics Designing is for you, if you love to find some information, and do research, learning SEO would be perfect for you, and if you love to write, content creation might be a better suit.
There are many different directions one may go with digital marketing. Whether you are a working professional or a recent graduate, you will undoubtedly find something for yourself.
- You won’t need a qualification
It’s annoying when you need a qualification, degree, and to a certain extent; experience of more than a year to get a job right after you have completed your higher studies.
It’s not enough for you to complete your Bachelor’s or Master’s studies for you to kick start your job career. However, it’s not the same with Digital marketing. You don’t even need a Bachelor’s studies for you to get a job in this industry.
By now, you must have known that Digital Marketing has huge diversity. You can pick one skill, and be good at that particular skill to kickstart your career in Digital Marketing.
More than your degree, your skill matters. If you are a great content writer or graphic designer, or SEO analyst, then you will have lots of job proposals from different agencies.
On top of that, it’s even possible to stay at your home and take on projects from different parts of the world. And the best part is, your client will never demand to know about your degree as long as you have great skills.
Where & How can you learn digital marketing in Nepal?
If you are in Nepal, and you have been meaning to learn Digital Marketing, then good for you. Because there are some places where you can learn the skills from. However, only learning Digital Marketing should not be your only goal, as quality equally matters as well. So here is the list of methods and places where you can learn Digital Marketing in Nepal:
- Udemy:
Udemy is an online learning platform where people all around the world can pick different skills from different instructors. They have various skills and curriculums you can choose from, and Digital Marketing is one of them. On top of that, most of their courses are available at only around Rs. 1200.
However, their teaching techniques and strategies are mostly related to Western countries. That’s the reason why those strategies may not work perfectly in the context of Nepal as the market gap between Nepal and other countries is huge.
- Google:
Google is a search engine technology but it does have its course for Digital Marketing as well. Offered by Google, it’s free and accredited by Open University and other organizations, and Google calls this course “Google Digital Marketing Certification”.
You can easily register for the course, and the layout of the course is divided into seven sections which contain both videos and check-in questions to make it simple for you to understand.
- Youtube:
Youtube is a video-sharing website where you can watch different videos on different topics.
It is another search engine technology where you can browse an uncountable number of videos.
Youtube doesn’t have a course of its own, but you can find different videos related to Digital Marketing.
On top of that, you can even choose whose video and content you want to watch and learn from.
You can find Digital Marketing courses in different languages and there are some Nepali Youtubers, who teach Digital Marketing in the Nepali language.
However, it’s really difficult to cover the whole aspects of Digital Marketing from Youtube videos as you can get confused and overwhelmed by the availability of different kinds of information at the same time.
- Digital Gurkha:
Digital Gurkha is an E-Learning platform that provides recorded, online and physical courses in Digital Marketing.
They do have courses regarding different subjects like finance, investment, and more.
However, if you want to learn Digital Marketing in a systematic and structured way, then Digital Gurkha’s course might be perfect for you.
Moreover, the instructors who have recorded their courses have all been in their respective fields for a long time and are credible and proficient leaders in their industry.
So, if you want to learn Digital Marketing in the context of the Nepal Market, and understand the ins and outs of Digital Marketing, then Digital Gurkha is the place for you.
Conclusion
Finally, if you have a business, and you think your business is lagging and could do something greater because your business doesn’t have an online presence.
If you are a student and have been looking for a job that has huge potential in the present time and has a sustainable future then Digital Marketing is a perfect course for you.
