Digital Marketing Career in Nepal 2025

Nepal is expected to witness a significant surge in the demand for digital marketing professionals in the year 2024.

Since most of the companies in Nepal are digitizing, there are many in-demand jobs for digital marketers and different roles in digital marketing.

In today’s digital age, the concept of marketing has undergone a significant change.

Traditional marketing methods are gradually being overshadowed by new digital strategies, creating new career opportunities in the field of digital marketing.

Digital Marketing career in Nepal is not limited to one field. It has multiple scopes that are going to be talked about in detail.

Why choose Digital Marketing as a Career?

Have you ever realized how much time you spend on your phone? Or, how many ads do you see every day?

An average millennial spends 5-7 hours a day on their phone. As of 2024, there are 15.85 million internet users in Nepal, a Growing Trend. With millions of people using the internet daily, “Why shouldn’t a company have an online presence and take advantage of it?”

Here are four reasons an individual should learn Digital Marketing for their benefit.

1. Easy to start

Digital marketing is easy to start, as one can be a digital marketer without a degree. It primarily requires skills over any degree or certification.
Digital Marketing is easy to begin with, as there are several fields included in it. You will have many career options and can start by doing whatever you are interested in. For example: If you like writing, start with content writing, and If you like art, try designing.
Digital Marketing careers provide an opportunity to reach a global audience without the limitations of geographical boundaries.

2. In-demand Job

Digital Marketing will be the most demanded job in 2024. It’s hard for a company to survive without any marketing.

Businesses that have a strong online presence are expanding rapidly in this digital age. As a result, the demand for digital marketers will only grow faster.
Most of the companies in Nepal are also realizing the importance of digital and traditional marketing. These companies seek digital marketers for the growth of their companies.

3. Multiple Job Roles

There are multiple job roles in Digital Marketing, so if you do not find one suitable, you can quickly move to another one. You will find many job roles to choose from.
And if you have multiple skills, you can work on various projects and job roles. Having multiple skills as a Digital Marketer can also help you build your own business.

Due to the possibility of remote work in the field of digital marketing, multiple job roles will be beneficial for career growth.

4. High Salary Potential

Average salaries in digital marketing roles

Several digital marketing careers in Nepal can be highly rewarding, with the potential for high salaries.
The salary potential mainly depends on factors like specialization, experience, and type of organization.

The average annual salary of a Digital Marketing Manager working in Kathmandu is NPR. 13,20,000 (depending on skills and experience)

What are the different job roles in Digital Marketing?

1. Graphic Designer

A Graphic Designer creates visual content, such as logos, effects, and illustrations, to communicate information.

To become a professional Graphic Designer, you need a bachelor’s degree in Graphic Designing or a similar field. But a degree is just an additional thing, you can learn Graphic design from several online courses as well.

A graphic designer must be proficient in using design tools like Photoshop, Illustrator, and InDesign. One should also know about Typography, and other digital graphic design skills like UI/UX design, and Sketch. Basic Coding and HTML /CSS knowledge can help a designer get better career opportunities.

The average salary of a Graphic Designer in Nepal is NPR 3,10,000/- per year.

2. Video Editor

A video editor’s main responsibility is to combine raw recorded footage into a final product that satisfies the content’s vision and is prepared for posting.

An editor should maintain the flow of the video with the raw footage. They edit the video by cutting unnecessary clips and adding text, music, and other effects to make the footage attractive and marketable.

You do not necessarily require a degree to become a video editor, a portfolio showcasing your works and projects is enough to land you an internship/job.

The average salary of a Video editor in Nepal is NPR 6,56,800/- per year.

3. Content Writer

A Content Writer writes content that is relevant to a brand or company and presents the information to the audience in the most engaging way. They can write blogs, articles, captions for posts, scripts for videos, movies, or ads.

It is one of the most promising Digital Marketing career in Nepal. To become a writer, you can learn from an online course and start freelancing, find a part-time job, or simply start your blog.

A content writer should have a solid understanding of the kinds of content that the audience finds engaging, how they prefer to read it, and how to make the content skimmable.

A content writer should possess proper knowledge of SEO to write content that ranks higher in search engines like Google and Bing. One should also have good research skills to create interesting and detailed content for the audience.

The average salary of a content writer in Nepal is NPR 3,40,000/- per year.

4. Copywriter

A Copywriter writes content but in a more sales-centric way. For example, attractive hooks and taglines for brands, websites, or designs. A copywriter should know what they are selling and all the features and benefits of the product or service.

A copywriter should be good with grammar, spelling, punctuation, and proofreading. One should also know what people prefer to read, how they will read, which text to focus on, and what they will understand.

A copywriter should be able to grab the attention of the reader, have good research skills, and communicate the message to the readers in the most appealing way.

The average salary of a Copywriter in Nepal is NPR 6,47,000/- per year.

5. Social Media Manager

Their primary job is to plan several social media campaigns, prepare the content posting calendar, and analyze the effectiveness of all running campaigns.

A social media manager should be well-updated about recent trends and should be able to come up with creative content ideas as well as identify their audience using Data Analysis tools.

A social media manager should possess a good sense of narrative, a keen eye for design, and the capacity to evaluate what connects with the audience and what doesn’t.

The average salary of a Social Media Manager in Nepal is NPR 5,83,200/- per year.

6. Paid Ads Specialist

Paid Ads experts primarily handle all the ad campaigns on social media platforms like Facebook, Instagram, etc.

Their main role is also to analyze the customers/audience of the ad consumers. A paid ads expert should be proficient in collecting data, analyzing data, and applying it to future ads.

They should know their target audience and build marketing campaigns according to it. A paid ads specialist should be able to define, measure, and evaluate relevant paid media KPIs (Key Performance Indicators).

The average salary of a Paid Ads Specialist in Nepal is NPR 4,68,000/- per year.

7. SEO Specialist

An SEO specialist primarily optimizes websites to rank higher in search engines and make the website easily accessible to the audience.

They should know the content and the credibility of the content whether it is suitable or not. An SEO specialist’s job is to find ways to increase the traffic (number of visitors) to a website.

You can improve your SEO skills with the help of courses provided by several online upskilling platforms.

An SEO specialist should possess comprehensive keyword research, technical, programming, and analytics skills. Proficiency in tools like Google Analytics is an important aspect.

The average salary of an SEO Specialist in Nepal is NPR 5,40,000/- per year.

8. Google Ads Expert

A Google Ads expert handles and works on Google Ads. They need to know how Google ads, Analytics, and Microsoft advertising works.

They should be able to provide various strategies that can be implemented to successfully market their client’s business.

A Google Ads expert needs to have a thorough understanding of SEO (search engine optimization) and SEM (search engine marketing).

To be a Google Ads expert, you need to understand the interface of Google Ads, know how Google Ads works, and be certified by Google.

The average salary of a Google Ads expert in Nepal is $25 per hour.

9. Email Marketer

Email Marketing can be simply summarized as email-based marketing. An Email Marketer plans the email content and decides and organizes when to send it to customers.

An email marketer is someone who sends emails in a sales-centric way. The email content could be information-providing, urgency-creating, or scarcity-creating.

An email marketer should primarily possess critical and analytical thinking, copywriting, as well as technical writing skills.

The average salary of an Email Marketer in Nepal is NPR 2,40,000 per year.

10. Digital Strategist

A Digital Strategist’s job is to initiate projects, look after overall digital strategy, and maintain clear communication with clients, the sales department, and the management team.

Proficiency in digital analytics tools, project management abilities, as well as excellent communication skills is a must for a digital strategist.

To land a job as a digital strategist, one should at least have a Bachelor’s degree in communications, marketing, or a related field. Recruiters usually seek experienced candidates for this role.

The average salary of a Digital Strategist in Nepal is NPR 7,20,000 per year.

11. E-commerce Manager

An e-commerce manager is responsible for optimizing the features, design, and layout of an online store to make it as user-friendly as possible.

The primary role of an e-commerce manager is to collect data and analyze website performance to identify opportunities for improvement.
An e-commerce manager should be proficient in optimizing product listings for search engines (SEO), managing product listings, and analyzing website traffic data to understand customer behavior.

The average salary of an E-commerce Manager in Nepal is NPR 6,60,000 per year.

Different Options for a Digital Marketing Career in Nepal

Working in the Digital Marketing field, you will have different options for your Career. You can choose different ways of working as a Digital Marketer and get great opportunities for career growth.

1. Working in an agency

After you get qualified as a Digital Marketer, you can work for Digital Marketing agencies, which handle marketing for other companies.
Since a Digital Marketing agency has a massive team for different parts of its job roles, you can work in any area of your choice in this sector.

2. Working as an in-house marketer for a company

Working as an in-house marketer means you will be working for a company that relies on its internal team for its marketing.
As an in-house marketing team, the primary focus is to market their own company rather than other companies.
The in-house team will be responsible for all the advertising and marketing of the product or services of their brand, and no external source will be included.

3. Freelancing

As a freelancer, you can pursue Digital Marketing for multiple brands and companies simultaneously.
Working as a freelancer in the Digital Marketing field has many benefits. You can work with the brands you like, choose your clients to work with, and connect with the companies that provide you with creative freedom.
Having multiple skills in the field of Digital Marketing can provide you with endless opportunities, and great financial benefits.

4. Business

After learning Digital Marketing, you can also apply it to your business. You can work on your business to grow it with the help of digital marketing.
If you are skilled in multiple roles in Digital Marketing, it will be much simpler and beneficial to build and expand your own business.

Digital Marketing as a skill helps reduce the cost of marketing for your business and allows you to understand every aspect of it in-depth.

How to get started?

1. Learn

The first stage of becoming an expert at something is learning. You can start self-learning in different ways. For example, you can self-learn from platforms like Google, YouTube, and Upskilling websites.

Learning from an institution is always an option if you feel self-learning is not for you.
With the degree or a certificate, you get after completing your course, you can go further in your career. It can also help strengthen your resume and quickly get an internship or a job.

2. Practice

After you get all the required knowledge about Digital Marketing, you can practice and implement it. Because implementing the things you learned is very important to having real-life practical knowledge.
For example, you can make your blog post/ business page or help your friends or family’s businesses make one. Then you can post content with captions and good designs for audience engagement.

You can create different types of content and see what works and what does not. Practicing after you have a basic knowledge of Digital Marketing can help you increase your understanding of the topics you already know and have practical insights.

3. Internship

After you have some knowledge and experience in the Digital Marketing field, you can go for an internship. In an internship, you should try to learn as much as possible.
The internship in the Digital Marketing field will help you gain experience and also help you in your self-development.

You will also get guidance and mentorship from experienced seniors to start an internship. It will also help you to build a strong resume.

4. Job Placements

After completing your internship, you can apply for jobs that are available and suitable for your skillset, using sites like LinkedIn.

You can work for the same company where you completed your internship or look for other opportunities.

If you start doing a job, there will be more workload, but it will make you responsible and give you hands-on experience.

5. Exploration

After establishing a promising career in Digital Marketing, you can also explore other fields.
You can work as a freelancer and do multiple projects, work for an agency to expand your knowledge about every area of digital marketing, work on your own business, or work for an in-house team (working for only one company.)
You can also explore the side of teaching people. For example, you can give training to students who want to learn about digital marketing. You can also provide online classes on Digital Marketing.

Exploring can help in your self-growth as well as in expanding your knowledge and connections among people.

Conclusion

In this era of digitalization, Digital Marketing is the most effective way of marketing. With its vast prospects and opportunities, digital marketing outperforms traditional marketing strategies. There are many ways to learn digital marketing, and the best thing about some of these Digital Marketing job roles is that they don’t even require a college degree. So, if you want to start your Digital Marketing career in Nepal, there are many ways of learning mentioned in this blog that you can follow and pursue different career paths.