Influencer Marketing in Nepal: Skyrocket Your Revenue with Proven Ways

Today, people use the internet to learn about new things and buy stuff. Influencer marketing is a great way to reach people and get them to like your brand.

Working with influencers can get more people to know about your brand and buy products.

Influencer marketing in Nepal has changed a lot. At Digital Gurkha, we’ve worked with famous people on social media to get great results. We’ve worked with people who like our brand and who our customers like.

Introduction to Influencer Marketing

Influencer marketing is a form of social media marketing.

Due to expertise, brands partner up with them.

Influencers help them to promote their products and services.

This helps to increase reach and engagement to the target audience. Investing in them will gain you both traffic and sales.

Evolution and Growth of Influencer Marketing

Over the years, marketing has changed how brands grow.

Technological advancements, changing consumer behaviors, and social media platforms have driven the changes.

Early Development (2010-2025)

1) Emergence of social media

The rise of social media emerged.

Facebook, Twitter, and Instagram created new channels for brands to engage with consumers. 

Influencers leveraged their social media presence to promote products and services.

Brands use influencers to be the voice for brand awareness and build trust.

It also helped brands to convert followers into loyal customers.

2) Micro-influencer

Niche expertise and strong engagement are key features of micro-influencers.

Before, marketing focused on celebrities with vast followings. Now, micro-influencers provide brands with an authentic voice.

It helps to resonate with specific audiences.

They have a closer connection with their followers. It fosters trust and relatability which translates into higher conversion rates.

Here is an example of the micro-influencer Bhuwan Tiwari.

He advertised the Manang rice, resulting in the brand’s popularity and product sales.

It shows how businesses can achieve targeted, cost-effective marketing campaigns.

Also, turning engaged followers into loyal customers.

3) Initial Campaign

Brands started experimenting with influencer partnerships, through sponsored posts and product placements. 

Early campaigns were often unstructured and lacked robust measurement tools.

Launching your first marketing campaign is a pivotal step.

Here is another example of Jammy Bubble Tea x Rozz Bhandari.

According to the Uptrend case study, the ad’s budget was only NRS.2500/-.

The video received 5.2K engagement, which accounts for 5.06K likes and 174 comments.

Rapid Growth

1) Significant increase in Investment

Social media is a powerful tool for reaching a lot of people. It can help businesses sell more products.

From 2016 to 2020, businesses started using influencers more and more. This type of marketing grew by a huge 470%. (Bigcommerce)

Influencer marketing is a better way to advertise. Companies are spending more money on it because it works. They’re also working with smaller influencers to reach specific groups of people.

2) Integration of Technology

Technology helps marketing a lot.

Tools like analytics and design software make creating and measuring ads easier.

AI and tracking tools identify the best people to promote products.

Social media platforms have built-in shopping features. It makes it easy for people to buy products from their favorite influencers.

The number of people online is growing. So does the development in tech.

Here are some of the tools used to measure your campaign.

Tools	Best For	Price
Sprout Social	Brands looking for a mix of social media management and influencer tracking.	Premium. Plans start at $249/month
Brandwatch	Insights-driven influencer marketing and trend analysis.	Premium. Pricing is custom
Traackr	Excellent for managing long-term relationships with influencers.	Premium, starting at $20,000/year
CreatorIQ	Large-scale, data-centric influencer campaigns.	Premium. Custom pricing based on requirements
Heepsy	Quick influencer discovery, especially for niche markets.	Freemium. Plans start at $49/month
Upfluence	Influencer discovery, gifting, and payment management for e-commerce brands	Premium. Starts at $795/month
Collabstr	A simpler tool for influencer collaboration without long-term commitments.	Freemium. Collaborations incur platform fees

3) Covid-19 Impact

The boost for influencer promotion accelerated with the hit of COVID-19.

More people started buying things online.

Online platforms for shopping and entertainment rose.

Now, brands need influencers to build communities, trust, and engagement.

Current Trends(2021-Present)

1) AI and Data Analytics

Integration of AI into influencer marketing platforms is transforming.

AI tools analyze audience data, helping brands target influencers and optimize their campaigns.

It analyzes vast amounts of data to identify influencers. It aligns audiences with a brand’s target demographics.

Analytics tools assess potential campaign outcomes, helping businesses optimize real-time content and spending.

These technologies blend creativity with data.

Influencer marketing is transforming into a data-driven approach. It converts followers into loyal customers.

Here are some popular AI influencers on Instagram.

2) Diverse Content Formats

The days of shooting in front of the camera for hours have gone.

Influencers can livestream and post stories on social media.

This diversification allows brands to reach audiences in more engaging ways.

Different types of content help make influencer marketing campaigns successful. It caters to varied preferences across platforms. From short-form videos to detailed product reviews.

Interactive content like polls, Q&A sessions, and live streams enhances engagement.

While appealing posts and stories drive quick attention.

Leveraging various formats businesses can maximize reach, engagement, and conversions.

3) Rise of E-commerce integration

The growth of e-commerce has led to direct purchasing options through influencer content. 

Brands use these tools to make shopping easier. Instagram, TikTok, and YouTube let you link to products.

It increases the chance of converting engaging content into shoppable experiences.

Personalized codes, affiliate links, and product showcases help customers find and buy products.

This direct connection between influencer content and e-commerce platforms accelerates decision-making.

It also enhances customer convenience and boosts sales.

4) Focus on Authenticity

Authenticity is a key driver.

Brands focus on creating long-term collaborations by building trust and authenticity with customers.

A good campaign can make an influencer a face for the company.

They can maintain transparency, share personal experiences, and engage with followers.

It helps to build trust.

Market Projection

Global influencer marketing platforms will rise in the coming years.

The global market was worth about 17.40 billion US dollars in 2023.

Fortune Business Insight states the market to grow from USD 20.24 billion(2024) to USD 71.04 billion(2032).

An increase in CAGR of 17% during the forecast period.

According to the Statista,

The largest market is Digital Video Advertising, with a market volume of US$191.40bn in 2024.

By 2029, the number of TV Viewers is calculated to reach 5.5bn users.

SMEs are better than traditional advertising, it’s cost-effective and drive further market expansion.

Why is there a need to use Influencer Marketing?

Influencer marketing is and will always be an effective strategy for a business.

It helps the brands to get engaged with targeted audiences.

Some of the other essential reasons are:

1) Enhanced Credibility and Trust

Influencers have the power to impact consumer behavior.

Consumers trust influencers because they relate and see them as authentic and relatable.

By building strong relationships with their audience, influencers can:

Foster Trust

Authentic and relatable content builds trust.

It makes the audience more open-minded to brand messages.

Increase Credibility

Collaborating with influential figures can lend credibility, especially for growing brands.

Drive Positive Brand Perception

Positive endorsements from influencers can shape positive brand perceptions and improve brand reputation.

2) High ROI

Influencer campaigns delivers a strong ROI.

It helps businesses to earn an average of $9.60 for every $1 spent​ (33rdsquare).

It is can be more cost-effective, especially when working with micro-influencers.

3) Increased Engagement

Influencers are a great way to foster relationships with followers.

Collaborating with the right influencers boosts audience engagement, brand awareness, and customer loyalty.

Influencers create unique content making emotional connections with the audience.

Also increasing brand awareness.

4) Access to Targeted Audiences

Influencers create tailored content for a specific audience. 

They target niche communities.

It allows brands to reach specific demographics with tailored content​ and products.

5) Cost-Effectiveness

In comparison to traditional advertising, influencer campaigns can be more affordable.

Working with micro- and nano-influencers offers high engagement rates at lower costs.

By collaborating with niche influencers, businesses can reach target audiences without wasting resources.

Example: A case study or success story from a well-known brand.

Daniel Wellington, a Swedish watch brand.

It became a global phenomenon through strategic influencer partnerships.

Here’s how the brand achieved:

Strategy Used

Instead of targeting celebrities, Daniel Wellington collaborated with micro and mid-tier influencers.

They gifted watches to influencers who aligned with their minimalist aesthetic.

The influencers shared styled photos featuring the watches with branded hashtags like #DanielWellington.

This led to a wave of authentic, organic content that appealed to their target audience.

Influencers provided special discount codes to their followers.

Later, they tracked sales generated from the campaign using those codes.

Results

This strategy promoted brand awareness and increased website traffic and sales.

The brand is a trendsetter on Instagram. It makes influencer marketing a core component of its strategy.

Key Takeaways

• Choosing influencers who align with your target market.
• Leveraging micro-influencers for cost-effective campaigns with authentic engagement.
• Encouraging user-generated content to amplify brand reach.

A well-planned campaign can drive brand growth and direct sales.

Types of Influencer

Influencers	Intro	Strength	Best for
Mega	Globally recognized influencer	Massive reach, high visibility	Large brands focus on building brand awareness on a global scale
Macro	Larger, more diverse following.	Wider reach, and expertise in their fields	Medium-to-large businesses for substantial visibility across diverse audiences
Micro	Modest yet dedicated audience	Good reach, cost-effectiveness, and authenticity	Seeking specialized audiences with high engagement such as fitness, beauty, or travel.
Nano	Small but highly engaged following	High authenticity, and strong influence within niche markets	Small businesses & niche brands target specific audiences on a budget

Top Popular Influencers on the Internet

Here are some of the influencers from Nepal from different industry:

 

Challenges and Solutions of Influencer Marketing in Nepal

Influencer marketing has become a powerful and strategic tool.

It helps businesses to reach their target audience.

Yet, its challenges are significant and need careful planning and execution.

Here are some common hurdles and solutions:

1) Influencer Authencity and Trust

People have seen that some influencers use bots or fake accounts to boost their numbers.

It leads to wasted resources and low engagement.

Some influencers fake the products they promote, making endorsements unreal.

They sell the products for monetary value only.

Influencer should mention if they are being sponsered.

That creates transparency and may not mislead the audience.

Solution:

Make sure you analyze the engagement of the high follower count.

You can do it by using tools available in the market.

Tell them to use the product before endorsing it.

2) Measuring ROI of Influencer Marketing

It’s essential to track the cost of influencer campaigns with the expected ROI.

Scattered metrics make it difficult to track campaign and customer engagement.

Solution:

Use UTM codes, affiliate links, or discount codes to track conversions.

To get value from the campaign make sure you are clear with your objectives.

Focus on the metrics like engagement rate, reach, and customer acquisition cost.

3) Influencer Selection

Finding the right influencers aligning with brand values and audiences can be tedious.

A wrong influencer may result in ineffective and loss of resources.

Solution:

Make sure you look for the influencer with your niche in mind.

You can perform interviews, and take references from someone before the selection.

Also, look out for the followers they have.

4) Campaign Management

There should be a limited number of campaigns running for the brand. 

Having many influencer campaigns running together can be complex.

Reduce ad fatigue for the audience.

For many brands, it is necessary to stand out to reduce campaign in-effectiveness.

Solution:

Make sure your campaign is unique yet effective.

Do not create long-format videos, for the sake of making the audience watch the entire video.

Have a good team to look after, for the project and easy execution.

Understand your audience’s behavior before you take action.

5) Budget Constraints

Influencer marketing can be expensive, especially if you want high-profile influencers.

The higher the demand, the more difficult it gets to partner up with influencers. 

High-profile influencers demand large budgets, and smaller influencers need more funds.

Solution:

If you are a small brand then go for a nano influencer.

Use the power of social media to maximize reach and engagement.

You could also provide some products to the influencer instead of money.

How to Handle Influencer Marketing Crisis

It’s important to act fast and be truthful when things go wrong. Figure out what went wrong and learn from your mistakes.

Have a plan for bad situations and be ready to deal with negative comments. Work with the influencer to fix things and be careful in the future. Secure yourself by having clear contracts.

Here are a few more things that you can do :

1) Be fast and Truthful

When things go wrong, be quick to respond. Apologize if needed, and be honest about what happened. Stay calm.

2) Figure Out What Went Wrong

Find out why the problem happened. Was it a bad message, a bad influencer, or something else? Look at how people reacted to see what went wrong.

3) Learn from Mistakes

Learn from your mistakes and share what you learned. This will help people trust you more. Ask your followers for feedback to understand them better. Improve your process for choosing influencers and tracking campaigns.

4) Have a Plan for Bad Situations

Be prepared for problems. Have a plan for what to do and who to talk to. Make sure influencers know your rules and include rules in your contracts.

5) Deal with Negative Comments

Respond to negative comments kindly and try to solve the problem. Don’t delete real concerns unless they’re mean. Use tools to track what people are saying online. Share positive feedback to balance out the negative.

6) Work with the Influencer to Fix Things

If the influencer made a mistake, ask them to apologize. If the campaign fails, offer to do something else or give customers something extra.

7) Be Careful in the Future

Start with small campaigns and avoid risky topics. Use data to make better decisions.

8) Take legal precautions

Make sure your contracts with influencers are clear. Have rules about what happens if they don’t do their job. Follow the rules for advertising to avoid legal trouble.

Identifying the Right Influencers for Your Brand

Till now you have understood why there is a need for influencers.

It’s also important for you to understand how to identify the right influencers.

Here are some points to go through: 

• Define clear goals (like increasing brand awareness, website traffic, or sales).
• Choose influencers whose audience aligns with your target market, ensuring authentic connections.
• Choose platforms where your audience is most active, and test different content formats.
• Focus on influencers who always produce high-quality content.
• Use tools and platforms for finding the perfect influencers (e.g., Upfluence, Aspire).

How not to choose Influencer

A wrong step can lead to a loss of brand value, image, and money.

One example of Nepal is with roadies and laure. 

People criticized Laure after getting caught in drug-related controversies.

This incident caused reputational harm to both the influencer and the show.

So here are some points you should consider before choosing an influencer:

Focusing on the Follower Count

Having a lot of followers doesn’t mean there will be high engagement and conversion.

Buying fake followers and views isn’t new these days.

High engagement rates can be misleading if the comments are spammy or generic.

It indicates inauthentic interactions.

You should check the content of comments and direct interactions.

That lets you understand the audience’s interest in the content.

Ignoring past relation

It is important to choose the influencer that hasn’t promoted your competitor. You need to check out the relationship that the influencer has in the market.

A bad reputation can create a poor image in the public. Ignoring past relationships with influencers can be a costly mistake.

Partnering with successful influencers can reduce risks and increase the impact.

Past relationships can provide ideas into an influencer’s work ethic, and communication skills.

Building strong relationships with influencers can lead to long-term partnerships and exclusive opportunities.

Spending too much money

It’s tempting to go for the biggest influencer with the highest follower count. But, this can be a costly mistake.

It is important to assess their performance metrics before investing in effective campaigns.

Tools like HypeAuditor, Upfluence, or Social Blade analyze reach, engagement, and audience authenticity.

Choosing random influencer

Do not choose influencers at random.

Someone posting anything on their channel can bring poor sales.

The engagement might be high but the conversion rate will be low.

Choose influencers who create authentic, relatable content and have a consistent, trustworthy voice.

Ignoring the micro and nano influencer

There is no need to use high-end influencers every time.

The power of micro and nano influencers leads to a higher engagement rate than macro.

They have a personal connection with the audience which leads to high ROI at lower cost.

Ignoring these influencers may cause you to on valuable opportunities.

How to Turn Followers Into Customers

Turning followers into customers is the ultimate goal of any social media strategy.

You can build trust, and provide value for effective marketing techniques. This can turn online audiences into loyal customers.

Here are other key strategies to consider:

Understand Your Audience

Understand your target audience to convert followers into customers. Make sure you tailor your content to their specific needs and interests.

Knowing what your competitors are doing can help you find opportunities and threats. This will help you create engaging content that attracts customers.

Guide your customer from awareness to buy. Create a seamless customer journey that nurtures engagement and builds trust.

Create Engaging Content

Keep the content flowing.

Use content that keeps the user engaged.

Use a variety of content types—images, videos, stories, and polls.

Present a place for the user to comment or share their experience.

UGC (User Generated Content) often leads to higher engagement rates and builds trust.

Use strong Call to Action

Focus on your call to action. CTA can be to subscribe, like, share, or even comment on the post or blog.

Proper CTA can guide users to take action leading to the conversion process. Track and improve your CTAs so that they appeal to your audience and help you reach your goals.

Use clear and direct language that tells followers what to do next. Focus on action-oriented phrases like “Shop Now” or “Get Yours Today.” Highlight a specific benefit or offer tied to the action. Align the message with the needs or desires of your audience.

Here is the example of our Digital Gurkha CTA:

In this image, you can see the “Book Your Seat”. 

It is a direct call to action.

Offer Value

Provide irresistible offers. Create Promotions or exclusive deals to make followers buy.

A limited-time offer can encourage users to take immediate action. Storytelling is another way of building trust and making connections.

Offer solutions that address specific problems buyers face.

Create tutorials for the user.

there should be enough resources with the user. They shouldn’t feel left out. You need to have your USP.

Share helpful tips, offer exclusive deals, and highlight success stories. Make sure your product is easy to buy. Use limited-time offers to create a sense of urgency.

Build Community

Keep engaging with the customers. You can create WhatsApp groups, and Facebook communities to keep fostering the relationship.

Give shoutouts and provide exclusive rewards.

Encourage engagement by responding to comments, hosting Q&A sessions, and running contests.

Create sharing behind-the-scenes content, exclusive offers, and personalized experiences. Fostering community, can build trust, increase brand loyalty, and drive repeat business.

Leverage Email Marketing

Email marketing can enhance the effectiveness of your influencer marketing campaigns.

Create a personalized user base through sign-ups. Promote sales, discounts, and limited-time offers. Announce new product launches.

This can drive quick conversion.

Sharing useful tips and guides builds trust and keeps people interested. Automated emails, like welcome emails and cart reminders, can hook your customer.

Use Social Proof

Social proof is like asking your friends for advice. When you see many people liking or buying something, you’re more likely to do it too.

This is why reviews, testimonials, and user-generated content are so important.

When people see others enjoying your product or service, they’re more likely to trust you.

Seeing influencers use a product can help people imagine themselves using it too.

Positive comments and likes on social media make a product look popular and worth buying.

Offer Excellent Customer Service

Good customer service makes people happy. When you help people and solve their problems, they like your brand more. This can lead to more sales and good reviews.

Respond in a polite and be helpful to customer inquiries. You can also use surveys and feedback forms to learn what your customers think and how you can improve.

Provide the best service without any discrimination, and biasedness. 

Retargeting followers with ads featuring influencer content.

Retargeting people with ads after they see posts from influencers is a great way to get them to buy your stuff. Even if they don’t buy right away, they might still like your brand.

One good thing about this is that it helps people remember your brand more. When you keep showing them ads, they’re more likely to buy from you again. Plus, you can reach more people who haven’t seen your brand before.

You can show these ads on many different websites and apps. This way, you can reach more people and get better results.

To do this well, you need to know who you’re trying to sell to and what they like. Use data to find the right people and make ads that they’ll like. Also, work with the influencers to make sure the ads fit with their brand.

Measuring Success

Marketers should establish connections with their target audiences to measure success.

You should track specific KPIs and metrics for engagement, reach, conversion, and ROI.

It can gain valuable insights into the effectiveness of your campaigns. Also, make data-driven decisions effective.

Here are some of the key metrics to track.

Key Metrics to Track

1) Engagement Rate

It is a metric used to measure how much your audience interacts with your content. 

It’s calculated by dividing interactions by impressions.

and then multiplying by 100.

A higher engagement rate indicates that your content is resonating with your audience.

2) Reach and Impressions

Reach refers to the number of unique individuals who have seen your content.

The number of times your content gets displayed is impressions.

For example, if 100 people see your post once each, that’s 100 impressions and 100 reach. If those same 100 people see the post twice each, that’s 200 impressions but still only 100 reach.

3) Click-Through Rate (CTR)

CTR measures how many people click on a link or ad compared to how many people see it.

For example: If the ad gets shown 100 times and 10 people click on it, the CTR is 10%.  

High CTR indicates content to be more engaging and relevant to your target audience.

It drives more traffic to your website or landing page.

4) Conversion Rate

Conversion Rate shows how many people do what you want them to do.

This could be buying, signing up, downloading, or filling out a form.

For example: If you have 100 website visitors and 10 of them make a buy, your conversion rate is 10%.

Higher conversion indicates marketing efforts are effective.

5) Brand Sentiment

Brand sentiment refers to feelings and opinions that people have about a brand.

They are often expressed through online comments, reviews, feedback, and other online interactions.

Positive brand sentiment increases customer loyalty, positive word-of-mouth, and higher sales.

Whereas, negative sentiment can damage a brand’s reputation and lead to customer loss.

Tools for Measurement and Analytics

Once you understand the key metrics here are the tools to use for measurement and analytics.

Google Analytics

It tracks influencer marketing performance by monitoring website traffic, conversions, and user behavior. 

It shows how many people visit a website after clicking on links shared by influencers. It also shows how long people stay on the website and what pages they visit.

Make sure you log in with the correct email ID and key.

Google Analytics can also track conversions. This means it can see how many people buy something or sign up for a service after clicking on an influencer’s link.

Tracking links and setting clear goals can gain valuable insights into your business.

It shows who is visiting the website and where they are from. This helps businesses understand their audience and tailor their marketing efforts.

Social Media Insights

Social media insights are like a magic tool that measures the success of the campaign.

It provides valuable data to measure influencer marketing success.

Social media platforms provide analytics of engagement rates, reach, and audience demographics.

By tracking key metrics marketers can assess campaign effectiveness, and optimize strategies.

Making data-driven decisions easier.

Social media insights reveal trends in audience preferences and behaviors.

They help businesses tailor content to maximize engagement and reach.

They show how people interact with content.

These insights tell us how many people saw the post, liked, commented, and shared it. This helps us understand what kind of content people like the most.

Social media platforms have built-in tools to track.

It shows how well posts perform. By using these tools, brands can see what works and what doesn’t.

This helps them create better content that people will love. These insights help brands understand their audience’s preferences and behavior.

UTM (Urchin Tracking Module) Parameters

UTM is a powerful tool for tracking the effectiveness of campaigns. Website traffic and conversions are easier to measure by adding UTMs to URLs.

This data-driven approach helps you optimize your campaigns and make informed decisions.

For example, if you put a special code on a flyer. Someone clicks on it and buys something.

You can see that the customer came from the flyer.

This helps you understand which advertising methods are working best.

So, UTM is like a little tracker.

Make sure, you don’t change the UTM manually. It might lead to the failure of the code.

It helps you understand how people find your business and make them buy products.

Earned Media Value (EMV)

EMV is a key metric that measures the value of organic brand exposure.

EMV measures how much your posts are worth based on how many people see them, like them, and share them.

EMV helps you see how much your brand is worth when people talk about it online, without you paying for it.

EMV quantifies the value of unpaid brand exposure from social media interactions.

Businesses can assess the impact of influencer campaigns on audience reach and engagement.

Imagine you’re a YouTuber. You make videos and people watch them. Sometimes, other people share your videos or talk about them online.

This is like free advertising for you. Earned Media Value (EMV) is a way to measure the value of this free advertising.

By understanding EMV, you can see which of your videos or posts are the most popular and valuable. This helps you create more content that people love and share.

Conclusion

Influencer marketing is not only a new thing; it’s a powerful tool for businesses today.

People whom your brand and consumers alike can help to build trust and get better results.

Know your customers, make cool stuff, and work with influencers for a long time. New technology and the rise of smaller influencers are changing influencer marketing.

This makes it easier for businesses of any size to use influencers.

Tracking results, and adapting to trends to turn clients into customers.

Don’t forget to insert CTA.

The most important things are to be real, use data to make decisions, and always focus on your customers. Start today and see how influencer marketing can help your business grow.

FAQs

What industries benefit most from influencer marketing?

Influencer marketing works for any industry.

Whether it is fashion, gadgets, fitness, Food & beverage, or other industries.

But ensure you seek the right influencer that aligns with your target audience.

How much should I budget for an influencer marketing campaign?

Before you set your budget there are many factors you should consider.

Things like: goals, reach, requirements, etc.

You might have to set a small budget for Nano influencers but for macro, the budget might skyrocket. 

Note: You might also need to consider other fees, like platform fees and more.

How do I know if an influencer fits my brand well?

Here’s how to choose the right influencer:

1. Audience Alignment
2. Content Style
3. Engagement Quality
4. Past Partnerships
5. Credibility and Values

How can I build long-term relationships with influencers?

Treat influencers like partners, not people you hire to do a job.

Talk to them often, give them feedback on time, and find ways to work together on more than one project. Celebrate when they do well and help them when they need it.

How can I adapt my influencer marketing strategy to emerging platforms and trends?

Keep learning about new things on social media and online ads.

Try new websites and ways to reach people. Be open to new ideas and change your plan when you need to.

How can I mitigate the risk of influencer scandals or controversies?

Learn about the people you want to work with to see if there are any problems.

Have a plan for when things go wrong and fix them quick.

Make sure your contracts let you end the deal right away if there’s a big problem.

How can AR and VR turn followers into customers?

AR and VR can make your brand more fun.

You try on clothes, test products, and shop in virtual stores. This makes people more likely to buy.

How is influencer marketing paid?

Influencers get paid in different ways. They can get a fixed amount of money, a percentage of sales, free products, or a combination of these. It all depends on their agreement with the brand.

Does Instagram pay money?

Instagram doesn’t pay direct. Influencers earn money by working with brands, posting content, and using Instagram’s tools.